Obtaining resources from consumers in return for the value they create is a basic tenet of the _____, which is a theory that explains why companies succeed or fail.
A) cognitive resource theory
B) resource-advantage theory
C) resource dependence theory
D) need-hierarchy theory

Question

Quizplus · Accepted Answer

The resource-advantage theory explains how companies can gain a competitive advantage through the resources they acquire and how they use those resources to create value for their customers. It emphasizes the importance of obtaining resources from customers in exchange for the value they receive. The other options, cognitive resource theory, resource dependence theory, and need-hierarchy theory, do not directly address the concept of obtaining resources from customers.

Obtaining Resources from Consumers in Return for the Value They