A _____ is a key component of a firm with a market-oriented culture.
A) consumer orientation
B) stockholder approach
C) product orientation
D) monopolistic approach

Question

Quizplus · Accepted Answer

A consumer orientation, also known as customer focus, is the key component of a firm with a market-oriented culture. This means that the company prioritizes understanding and meeting the needs and wants of its customers over its own internal goals or preferences. This approach can lead to greater customer satisfaction, loyalty, and financial success for the firm.

A _____ Is a Key Component of a Firm with a Market-Oriented