Which of the following situations illustrates a touchpoint?
A) A consumer placing an order over the telephone
B) A consumer asking a passerby for directions at an amusement park
C) A consumer engaging in word-of-mouth marketing
D) A consumer watching a television commercial

Question

Quizplus · Accepted Answer

A touchpoint is any interaction between a consumer and a brand that leaves an impression. Placing an order over the telephone is a direct interaction between the consumer and the brand, making it a touchpoint. The other options - asking for directions, word-of-mouth marketing, and watching a TV commercial - do not involve a direct interaction with the brand, making them less likely to be considered touchpoints.

Which of the Following Situations Illustrates a Touchpoint