PrimeAqua Inc. is a company that manufactures and markets bodysuits for professional kayakers. These consumers are predominantly in the age group of 25-45 years. In the given scenario, the market segment that PrimeAqua Inc. serves with a specific marketing mix is called its _____.
A) emerging market
B) warm market
C) target market
D) high-end market

Question

Quizplus · Accepted Answer

The market segment that PrimeAqua Inc. serves with a specific marketing mix is its target market. A target market refers to a group of consumers whom a company aims to sell its products or services to, based on specific criteria such as demographics, psychographics, behavior, and needs. In this case, PrimeAqua Inc. has identified professional kayakers in the age group of 25-45 years as its target market. The company would design and execute its marketing mix (product, price, promotion, and place) based on the specific needs and preferences of this target market to attract and retain their loyalty. The terms "emerging market," "warm market," and "high-end market" do not accurately describe the market segment that PrimeAqua Inc. serves.