_____ deals with how a firm will be defined and sets general goals.
A) Corporate strategy
B) A marketing strategy
C) Customer Relationship Management
D) Perceptual mapping

Question

Quizplus · Accepted Answer

Corporate strategy deals with defining the direction and objectives of a company as a whole. Marketing strategy, customer relationship management, and perceptual mapping are all sub-components of corporate strategy.

_____ Deals with How a Firm Will Be Defined and Sets