As the manager of a leading bank, Ashley regularly collates information about the bank's clients from the "customer preference" page of the bank's website. This enables the bank to make more client-oriented decisions, leading to longer-lasting affiliations with clients. Ashley's actions are an example of _____.
A) Customer Relationship Management (CRM)
B) marketing management
C) Total Quality Management (TQM)
D) internal marketing management

Question

Quizplus · Accepted Answer

Ashley's actions of collecting information about the bank's clients and using it to make more client-oriented decisions is an example of Customer Relationship Management (CRM). CRM involves building and maintaining strong relationships with customers by understanding their needs and preferences and tailoring products and services accordingly.

As the Manager of a Leading Bank, Ashley Regularly Collates