Amy is a member of the readers' club in her school. Before she buys any new book, she checks what is popular with the others in her club. In the context of Consumer Value Framework (CVF), Amy's readers' club is a part of her _____ that influences Amy's reading experiences.
A) value network
B) social environment
C) internal environment
D) integrated network

Question

Quizplus · Accepted Answer

The social environment refers to the external factors that influence a person's buying experiences, including family, friends, and social groups such as Amy's readers' club. Therefore, the best choice is B. The value network refers to the relationships and interactions between buyers and sellers, the internal environment includes a person's motivation, knowledge, and attitudes, and the integrated network refers to the different components that make up the CVF.

Amy Is a Member of the Readers' Club in Her