A garment manufacturing company, Stitch Inc., plans to launch a clothing line for teenagers. Before designing the clothes, it surveys teenagers to understand their requirements. In the given scenario, the teenage group can be best described as the _____.
A) emerging market
B) target market
C) close range market
D) community market

Question

Quizplus · Accepted Answer

The group of teenagers surveyed is the target market as they are the specific group of individuals for whom Stitch Inc. is planning to design and launch their clothing line.

A Garment Manufacturing Company, Stitch Inc