Which of the following statements is true of situational influences?
A) They cannot change the value seen in a buying decision and received from consumption.
B) They include elements like attitude, lifestyle, and emotional intelligence.
C) They shape consumer behavior and even change buying patterns.
D) They are not temporary as they stem from cultural values of a consumer.

Question

Quizplus · Accepted Answer

Situational influences refer to external factors that can affect a consumer's decision-making process, such as the physical environment, time constraints, and social setting. These influences can shape consumer behavior and even change buying patterns, as they may cause consumers to prioritize certain factors over others or make different decisions altogether. While situational influences are often temporary in nature, they can have a significant impact on consumer behavior in the short term. Attitude, lifestyle, and emotional intelligence are individual factors that can also influence consumer behavior but are not considered situational influences. Cultural values may be a factor in situational influences, but not all situational influences stem from cultural values.

Which of the Following Statements Is True of Situational Influences