FameTech is an American software company whose clients are based in France. The company has formed a team to determine the direction the organization should take over the next five years. The focus of this team is to increase the company's clientele in Europe. The company is keen on taking advantage of the opportunities and avoiding threats in the changing environment. In the context of consumer value, this team is involved in developing a _____ for the organization.
A) blueprint
B) strategy
C) Customer Relationship Management (CRM) system
D) Consumer Value Framework (CVF)

Question

Quizplus · Accepted Answer

The team formed by FameTech to determine the organization's direction over the next five years is involved in developing a strategy focused on increasing the company's clientele in Europe while taking advantage of opportunities and avoiding threats in the changing environment. Therefore, the best choice is B, strategy. A) Blueprint refers to a detailed plan or design, but it may not be comprehensive enough for the organization's long-term goals. C) Customer Relationship Management (CRM) system is a technology-driven strategy for managing the organization's interactions with customers, which may be a part of the overall strategy, but not the focus. D) Consumer Value Framework (CVF) is a theoretical model to understand the factors that influence customer value, and it could be a useful tool to develop a strategy, but it is not the answer to the question.

FameTech Is an American Software Company Whose Clients Are Based