The "zero moment of truth" is the point when:
A) an organization accepts the failure of a product in the market.
B) a consumer realizes that a product has failed to live up to expectations.
C) the demand for a newly introduced product exceeds the production capacity of a company.
D) a passive shopper becomes an active shopper and actively seeks out exchange alternatives.

Question

Quizplus · Accepted Answer

The "zero moment of truth" is a concept coined by Google, which refers to the moment when a passive shopper becomes an active shopper and actively seeks out exchange alternatives. This could include conducting research, reading reviews, and comparing prices before making a purchase decision. Therefore, option D is the correct answer.

The "Zero Moment of Truth" Is the Point When