Which of the following products is an augmented product?
A) A smartphone with the latest specifications and features
B) A car with three years of free service
C) A house with electricity and water
D) A cutlery set that is made of stainless steel

Question

Quizplus · Accepted Answer

An augmented product is a product that goes beyond the standard features and benefits to provide additional value to the customer. The car with three years of free service goes beyond the standard features of a car and provides additional value to the customer, making it an augmented product. The other options are standard products that do not offer any additional value beyond their basic features.

Which of the Following Products Is an Augmented Product