In the value equation, which of the following is identified as a sacrifice for a consumer?
A) Convenience
B) Experience
C) Opportunity
D) Prestige

Question

Quizplus · Accepted Answer

According to the value equation, the sacrifice for a consumer is something that they give up in order to gain a certain value. Convenience, experience, and prestige are all benefits that a consumer may receive from a product or service. However, opportunity refers to the potential benefits or opportunities that a consumer could have had if they had not made the purchase. This could include the opportunity cost of choosing one product over another, or the potential loss of time or money that could have been used for something else. Therefore, C) Opportunity is the correct choice for the sacrifice in the value equation.

In the Value Equation, Which of the Following Is Identified