What do the x- and y-axes on a perceptual map represent?
A) The hedonic value and utilitarian value that consumers get from product
B) The ideal point and the actual attributes of all the competing products in a market
C) The dimensions that consumers use to separate competitors on specific characteristics
D) The profitability of a particular product as a function of time

Question

Quizplus · Accepted Answer

The x- and y-axes on a perceptual map represent the dimensions that consumers use to separate competitors on specific characteristics. These dimensions can be anything from price to quality to convenience, and they help consumers differentiate between products and make purchasing decisions. The closer two products are on the map, the more similar they are perceived to be by consumers.

What Do the X- and Y-Axes on a Perceptual Map