A Customer Relationship Management (CRM) system:
A) tracks detailed information about customers.
B) deals with how the firm will be defined and sets general goals.
C) provides information necessary for a consumer to make a buying decision.
D) is a tool used to depict graphically the positioning of competing products.

Question

Quizplus · Accepted Answer

A CRM system is a tool used to track detailed information about customers, such as their contact information, purchase history, and preferences. This information can be used to improve customer interactions and tailor marketing efforts to specific customers. Options B, C, and D do not accurately describe a CRM system.

A Customer Relationship Management (CRM) System