Accommodation occurs when a consumer easily recognizes a round, red fruit as an apple.

Name: Accommodation occurs when a consumer easily recognizes a round, red fruit as an apple.
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

Accommodation refers to the process of adjusting our existing mental frameworks (schemas) to incorporate new information that doesn't fit into our existing schemas. Recognizing a round, red fruit as an apple is an example of assimilation, where new information is incorporated into our existing schemas without changing them.

Accommodation Occurs When a Consumer Easily Recognizes a Round, Red