Both intentional and unintentional learning allow consumers to acquire knowledge about marketing-related information.

Question

Quizplus · Accepted Answer

Intentional learning refers to when consumers actively seek out information about marketing-related topics, while unintentional learning occurs when consumers passively acquire information about marketing-related topics through exposure to advertisements or other marketing materials. Both forms of learning can lead to the acquisition of knowledge about marketing-related information.

Both Intentional and Unintentional Learning Allow Consumers to Acquire Knowledge