A brand image processed in implicit memory, meaning no attention was given to the image, can lead to greater liking.

Name: A brand image processed in implicit memory, meaning no attention was given to the image, can lead to greater liking.
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

Research has shown that brand images processed in implicit memory (without conscious attention) can still influence a person's attitudes and preferences towards the brand. This is known as implicit attitude formation and can lead to greater liking of the brand.

A Brand Image Processed in Implicit Memory, Meaning No Attention