While watching a movie, Suzy noticed that the characters in the movie often mentioned McKee's Watering Hole, a restaurant, in their conversations. After watching the movie, Suzy wanted to dine at McKee's Watering Hole, though other restaurants were less expensive. Suzy's choice to dine at Mckee's Watering Hole is a result of subliminal persuasion.
Correct Answer:
Verified
Q2: Comprehension refers to a consumer's awareness and
Q3: Effects of subliminal persuasion are highly significant
Q4: Consumers are indiscriminating in the information to
Q5: Contrasting stimuli are extremely ineffective in getting
Q6: According to the behaviorist approach of learning,
Q8: Implicit memory is the memory for information
Q9: The size of a stimulus does not
Q10: A brand image processed in implicit memory,
Q11: Perception represents an objective reality.
Q12: Weber's Law states that as the intensity
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