While watching a movie, Daysha notices that a few brands have been conspicuously integrated with its screenplay. The main character drives a particular brand of car and drinks only a specific brand of beer. Daysha figures out that this is a marketing strategy that employs _____.
A) selective distortion
B) selective exposure
C) sensory marketing
D) product placement

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of product placement, which is a marketing strategy in which brands are integrated into movies, television shows, or other forms of media to increase their visibility and appeal to consumers. Selective distortion refers to the tendency of individuals to interpret information in a way that supports their preexisting beliefs or attitudes, while selective exposure involves actively seeking out information that conforms to one's existing values or preferences. Sensory marketing is a broader term that refers to the use of sensory cues (such as smell, sound, or touch) to influence consumer behavior.

While Watching a Movie, Daysha Notices That a Few Brands