In order to deal with the declining effectiveness of traditional advertising, marketers are finding unique ways to reach out to target customers. Integrating their goods with popular television programs is one such way. This type of advertising in which actors are shown using branded products is an example of _____.
A) product customization
B) product placement
C) selective exposure
D) selective distortion

Question

Quizplus · Accepted Answer

Product placement is the specific type of advertising in which branded products are integrated with popular television programs or movies, with actors or characters using or actively promoting them. It is a way of reaching out to target customers indirectly and making the product appear more desirable or prestigious. Product customization refers to tailoring product features or characteristics to meet individual customer needs, whereas selective exposure and distortion are psychological phenomena related to the filtering or misinterpretation of information based on individual biases or preferences.

In Order to Deal with the Declining Effectiveness of Traditional