While shopping for groceries, Nora picked up some Tumble Moo fruit juice. Even though it was not on her shopping list, she bought it because she had seen some billboards advertising the product while on her way to the market. Nora's choice was influenced by her _____.
A) explicit memory
B) sensory memory
C) implicit memory
D) semantic memory

Question

Quizplus · Accepted Answer

Nora's behavior was influenced by implicit memory, which is the unconscious influence of previous experiences or exposure. Seeing the advertisements for Tumble Moo fruit juice created a positive association in Nora's mind, making her more likely to select the product while shopping without consciously recalling the advertisement.

While Shopping for Groceries, Nora Picked Up Some Tumble Moo