Attention that is beyond the conscious control of a consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.
A) involuntary attention
B) selective exposure
C) grounded cognition
D) selective attention

Question

Quizplus · Accepted Answer

Involuntary attention refers to the type of attention that is beyond the conscious control of a consumer and that occurs as the result of exposure to surprising or novel stimuli. This type of attention can be triggered by factors such as emotions, unexpected events, or interruptions in the environment, and it can lead to automatic processing of information without the need for conscious effort.

Attention That Is Beyond the Conscious Control of a Consumer