Mark avoids high-end brands as he considers them expensive. However, during one of his shopping trips, he notices that a luxury cologne is being sold at a slightly lower price. He buys this cologne even though he has to pay more than he usually does for a regular bottle of cologne. Which of the following has most likely influenced Mark's buying behavior?
A) Just noticeable difference
B) Just meaningful difference
C) Selective distortion
D) Selective exposure

Question

Quizplus · Accepted Answer

The concept of just meaningful difference refers to the smallest amount by which a stimulus can be changed before a consumer notices a difference. In this case, Mark's buying behavior is influenced by the fact that the luxury cologne was being sold at a slightly lower price than usual, which falls within the range of just meaningful difference for him. This perception of a discount makes the product more attractive to him, ultimately leading to his purchase.

Mark Avoids High-End Brands as He Considers Them Expensive