Tanya buys a certain brand of soft drink only when she gets discount coupons for it. She discontinues purchasing it when the discount coupons run out. This is an example of _____.
A) orientation reflex
B) shaping
C) negative reinforcement
D) extinction

Question

Quizplus · Accepted Answer

Tanya's behavior of buying the soft drink stops when the stimulus (discount coupons) that encouraged the behavior is removed. This cessation of behavior due to the absence of reinforcement is known as extinction in behavioral psychology.

Tanya Buys a Certain Brand of Soft Drink Only When