Zoco, a restaurant chain, introduced a new version of lemonade that was red in color and had a thick consistency. The company had relied on the fact that its drink was different from other lemonades. However, the consumers did not respond positively. What is the most likely reason for the consumers' negative response?
A) Extinction
B) Selective distortion
C) Assimilation
D) Contrast

Question

Quizplus · Accepted Answer

Consumers may have compared the new red and thick lemonade to their expectations of what lemonade should be like, based on their previous experiences with thin and yellow lemonade, resulting in a contrast effect.

Zoco, a Restaurant Chain, Introduced a New Version of Lemonade