Miss, a popular brand of women's clothing, introduces a new line of luxury evening wear. The management of Miss wants to position the new collection as plush, sophisticated, and feminine. Which of the following print media advertisements is most likely to have the intended effect?
A) An ad featuring a model in a yellow dress with the brand logo in block font as the background
B) An ad featuring a model in a red dress with large numerals quoting the price of the dress
C) An ad featuring a model in a golden dress with the brand logo in script font as the background
D) An ad featuring a model in a beige dress with the brand logo in masculine font on the side

Question

Quizplus · Accepted Answer

The ad featuring a model in a golden dress with the brand logo in script font as the background is most likely to have the intended effect because the color gold is associated with luxury and sophistication, and the script font reinforces the feminine aspect of the brand. The ad does not need to feature the price or a block font as these elements do not align with the desired positioning of the new collection. The ad should also not use a masculine font, which would contradict the intended feminine positioning of the brand.

Miss, a Popular Brand of Women's Clothing, Introduces a New