In the context of a message source, _____ refers to a consumer's perception of how honest and unbiased a source is.
A) congruity
B) attractiveness
C) expertise
D) trustworthiness

Question

Quizplus · Accepted Answer

Trustworthiness specifically refers to a consumer's perception of a message source's honesty and unbiasedness. Congruity relates to the fit between the source and the message being communicated, attractiveness refers to the likability or appeal of the source, and expertise refers to the source's perceived knowledge or skill in a particular area.

In the Context of a Message Source, _____ Refers to a Consumer's