Studies indicate that consumers cannot identify their "favorite" brand of beer without the label. This sort of association is created because of consumers' _____.
A) low level of involvement
B) congruity
C) expectations
D) low level of knowledge

Question

Quizplus · Accepted Answer

Consumers' expectations are shaped by branding and marketing, which influence their perception of a product's quality and taste, even if they cannot distinguish it without the label.

Studies Indicate That Consumers Cannot Identify Their "Favorite" Brand of Beer