Henry's 75-year-old grandfather, Tim, has a passion for technology. He can operate Henry's new smartphone with ease. While growing up, Tim had no exposure to technology. However, because of his interest in cell phones, Tim keeps himself updated with new technology through advertisements on TV. He also takes the effort to visit the sites mentioned in the advertisements to gather further information. Which of the following message receiver characteristics is best illustrated by Tim's reaction to the advertisements promoting cell phones?
A) Intelligence
B) Prior knowledge
C) Involvement
D) Brain dominance

Question

Quizplus · Accepted Answer

Tim's interest in cell phones and his effort to gather further information about them show his involvement in the topic, indicating that he is an involved message receiver. The other options (intelligence, prior knowledge, and brain dominance) do not fit with the given scenario as Tim had no prior exposure to technology and is relying on advertisements and external sources to learn about cell phones.

Henry's 75-Year-Old Grandfather, Tim, Has a Passion for Technology