Consumers with a low need for cognition tend to be influenced heavily by the quality of the arguments in an advertisement.

Name: Consumers with a low need for cognition tend to be influenced heavily by the quality of the arguments in an advertisement.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers with a low need for cognition are more likely to be influenced by peripheral cues such as the attractiveness of the endorser or the number of arguments presented, rather than the quality of the arguments.

Consumers with a Low Need for Cognition Tend to Be