In the context of self-concepts, the possible self represents the various possessions that a consumer owns that help him form perceptions about himself.

Question

Quizplus · Accepted Answer

The possible self refers to the different versions of oneself that a consumer envisions for the future, such as future goals, aspirations, and potential achievements. It is not related to the possessions owned by the consumer.

In the Context of Self-Concepts, the Possible Self Represents the Various