For consumers having very strong ties to brands, the task of self-expression through product ownership is one of identity maintenance and communication.

Name: For consumers having very strong ties to brands, the task of self-expression through product ownership is one of identity maintenance and communication.
Brand: Quizplus
Rating: 4.8 (64 reviews)

Question

Quizplus · Accepted Answer

Consumers who strongly identify with certain brands often use those products as a way to express their identity to others and maintain a sense of self.

For Consumers Having Very Strong Ties to Brands, the Task