The concepts of consumer personality, lifestyles, and the self-concept are often referred to as individual difference variables.

Question

Quizplus · Accepted Answer

Consumer personality, lifestyles, and the self-concept are all individual difference variables because they refer to the unique characteristics and traits that differentiate one consumer from another. These variables are used to understand how consumers make decisions and behave in the marketplace.

The Concepts of Consumer Personality, Lifestyles, and the Self-Concept Are