Danielle is a very meticulous shopper and is keen on maximizing the value of every transaction she makes. She uses coupons whenever possible and purchases items on sale to save money. However, she is likely to pay more for a product if she thinks that it is the best one to meet her or her family's needs. Which of the following consumer behavior traits does Danielle display?

Question

Quizplus · Accepted Answer

Danielle displays value consciousness as she is focused on getting the best possible value for her purchases. While she does consider the price of the product, she is also willing to pay more if she believes that it will meet her needs better. This trait is not synonymous with materialism, competitiveness, or trait impulsivity, all of which relate to different consumer behavior traits.

Danielle Is a Very Meticulous Shopper and Is Keen on Maximizing