
Which of the following is a characteristic of consumers with low need for cognition?
A) They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
B) They tend to think carefully about products, problems, and even marketing messages.
C) They tend to be influenced heavily by the quality of the arguments in an advertisement.
D) They tend to have negative consumer attitudes and purchase intentions when presented with humorous ads.
Correct Answer:
Verified
Q70: According to the psychoanalytic approach to personality,
Q71: _ refers to the totality of thoughts
Q72: _ is the totality of thoughts, emotions,
Q73: Which of the following statements is true
Q74: Finn is a researcher, and he wants
Q76: The _ focuses on the total person
Q77: PRIZM is based on the premise that
Q78: Sally is a research student who wants
Q79: Consumer behavior is considered to be competitive
Q80: Danielle is a very meticulous shopper and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents