Finn is a researcher, and he wants to study how consumers' tendency to be productive affects their leisure activities. He also tries to find common personality traits that exist across consumers. Which of the following approaches to studying personality is Finn using in the given scenario?

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Quizplus · Accepted Answer

Finn is using the trait approach to studying personality. This approach examines stable individual differences in personality characteristics, such as a tendency to be productive, and seeks to identify common traits across individuals. The other options are not relevant to Finn's research goals. Motivational research focuses on understanding consumers' underlying motivations for their behavior. The psychoanalytic approach is based on the idea that unconscious conflicts and desires shape personality. Factor analysis is a statistical technique used to identify underlying patterns or dimensions within a set of data.

Finn Is a Researcher, and He Wants to Study How