_____ is a lifestyle analysis technique that uses 66 different segments as descriptors of individual households, which are ranked according to socioeconomic variables.

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PRIZM is the lifestyle analysis technique that uses 66 different segments as descriptors of individual households, which are ranked according to socioeconomic variables. VALS is a psychographic segmentation system, CPM is a cost per thousand impressions metric used in advertising, and GIS is a mapping technology used in geography and urban planning.

_____ Is a Lifestyle Analysis Technique That Uses 66 Different