The degree to which a consumer is open to new ideas and quick to buy new products, services, or experiences soon after they are introduced is referred to as _____.

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Innovativeness refers to the degree to which a consumer is open to new ideas and quick to buy new products, services, or experiences soon after they are introduced. Materialism pertains to the importance a consumer places on owning and acquiring material possessions, while competitiveness measures a consumer's motivation to outperform others in achievement-oriented settings. Possessiveness relates to a consumer's desire to own and control things, including people and objects.

The Degree to Which a Consumer Is Open to New