_____ represents the tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given.

Question

Quizplus · Accepted Answer

Value consciousness represents the tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given. Materialism refers to the importance placed on material possessions, whereas innovativeness refers to the willingness to adopt new and innovative products or services. Bargaining proneness reflects how likely an individual is to negotiate and seek a better deal during a transaction. None of these other options directly relate to the concept of maximizing value in a transaction.

_____ Represents the Tendency for Consumers to Focus on Maximizing