MarketNerd Inc., a marketing firm, is conducting a market research study on consumers' attitudes toward online shopping websites. In order to achieve its research objectives, MarketNerd collects information from several social networking sites and blog posts and uses the information to track consumers' evaluations of various shopping portals and websites. This process is best described as _____.
A) attitude tracking
B) marketing audit
C) risk assessment
D) predictive analytics

Question

Quizplus · Accepted Answer

Attitude tracking involves collecting data on consumers' attitudes and opinions towards various products, services, and brands. In this case, MarketNerd is specifically tracking consumers' attitudes towards online shopping websites.