Ruth keeps account of her family's expenses. She keeps track of the entire family's needs and discusses with other family members about what products need to be bought. She realizes that the family requires a bigger refrigerator and discusses this with her parents. She collects information about refrigerators from various brands so that her parents can make an informed decision. In the given scenario, Ruth plays the role of the _____ in the household purchase process.
A) innovator
B) influencer
C) gatekeeper
D) purchaser

Question

Quizplus · Accepted Answer

Ruth is influencing the purchasing decision by keeping track of the family's needs, collecting information about refrigerators, and discussing it with her parents. Therefore, she is playing the role of an influencer in the household purchase process.

Ruth Keeps Account of Her Family's Expenses