_____ uses online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections.
A) Niche marketing
B) Stealth marketing
C) Viral marketing
D) Dissociative marketing

Question

Quizplus · Accepted Answer

The given description matches the concept of viral marketing, which aims to promote a brand or product through the spread of marketing messages from person to person via social media, email, or other online platforms. The term "viral" refers to the idea of content spreading like a virus, reaching a large audience quickly and without much effort or cost on the part of the marketer.

_____ Uses Online Technologies to Facilitate Word-Of-Mouth by Having Consumers