The consumer doppelganger effect is illustrated when mothers mimic their daughters' identities through clothing and fashion choice.

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The consumer doppelganger effect is a phenomenon in which consumers mimic the identities of their peers or loved ones, including their clothing and fashion choices. This can be seen in mothers who dress similarly to their daughters, adopting a similar fashion sense and style.

The Consumer Doppelganger Effect Is Illustrated When Mothers Mimic Their