In the context of household purchase roles, the early adopter is the person who actually uses the product under consideration.

Name: In the context of household purchase roles, the early adopter is the person who actually uses the product under consideration.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The early adopter in the context of household purchase roles refers to the family member who is the first to try out and purchase new products. This may or may not be the actual user of the product.

In the Context of Household Purchase Roles, the Early Adopter