Consumers who score high on the attention to social comparison information (ATSCI) scale are generally not concerned about how other people react to their behavior.

Question

Quizplus · Accepted Answer

The statement is opposite to the actual meaning of the ATSCI scale, which measures how much individuals compare themselves to others and care about others' reactions to their behavior. Therefore, consumers who score high on the ATSCI scale are likely to be concerned about how other people react to their behavior.

Consumers Who Score High on the Attention to Social Comparison