Studies reveal that consumers who are particularly susceptible to interpersonal influence are more likely to value conspicuous items.

Question

Quizplus · Accepted Answer

This statement is true based on studies that have been conducted on the relationship between interpersonal influence and consumer behavior. Consumers who are easily influenced by others are more likely to place a high value on conspicuous items, as they may perceive these items as symbols of social status or belonging.

Studies Reveal That Consumers Who Are Particularly Susceptible to Interpersonal