_____ are consumers who have great influence on the behavior of others relating to product adoption and purchase.
A) Conscientious consumers
B) Surrogate consumers
C) Opinion leaders
D) Market mavens

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who have the ability to influence others' attitudes or behaviors, particularly in the context of product adoption and purchase decisions.

_____ Are Consumers Who Have Great Influence on the Behavior