Barrum Owners is a group that consists of people who own Barrum motorbikes. The members of the group meet every month for members-only rides and other events. The group also has online forums where the members hold discussions. Given the information, Barrum Owners is an example of a(n) _____.
A) informal community
B) brand community
C) aspirational group
D) primary group

Question

Quizplus · Accepted Answer

Barrum Owners is a group of people who own Barrum motorbikes, which makes them a brand community. They meet for members-only rides and discussions on online forums, which shows a strong connection to the Barrum motorbike brand.

Barrum Owners Is a Group That Consists of People Who