Consumers who score high on the _____ variable are concerned about how other people react to their behavior.
A) separated self-schema
B) social buying
C) attention to social comparison information
D) susceptibility to interpersonal influence

Question

Quizplus · Accepted Answer

Consumers who score high on the "attention to social comparison information" variable are particularly concerned with how others perceive their behavior, as they are attentive to social cues and comparisons.

Consumers Who Score High on the _____ Variable Are Concerned